https://www.morebettermint.com https://www.morebettermint.com/why-i-started-bettermint BetterMint helps small businesses improve accounting, reporting, and financial decision-making. Learn why founder Mary Anna Coles started the firm. <div data-rss-type="text"> <h3> <span> Every business has a story. This is mine. </span> </h3> </div> <div> <img src="https://irp.cdn-website.com/52e0c3b6/dms3rep/multi/MAC+Headshot-1.jpg"/> </div> <div data-rss-type="text"> <p> <span> A couple of months ago, I found myself in a position I never expected: laid off and unsure of what came next. </span> </p> <p> <br/> </p> <p> <span> Like many professionals, I had spent years building my career, helping companies understand their finances, improve processes, and make smarter business decisions. Then, suddenly, I was faced with a choice. I could spend my time searching for the next job, or I could build something of my own. </span> </p> <p> <br/> </p> <p> <span> I chose to build. </span> </p> <p> <br/> </p> <p> <span> That's how BetterMint began. </span> </p> <p> <br/> </p> <p> <span> Starting a business from scratch is equal parts exciting and terrifying. There are no guarantees, no investors waiting in the wings, and no roadmap telling you exactly what to do next. What I did have was confidence in my experience and a genuine desire to help business owners succeed. </span> </p> <p> <br/> </p> <p> <span> Over the years, I've seen firsthand how many growing businesses struggle with their finances. Not because they're bad at business, but because accounting often becomes an afterthought until it becomes a problem. </span> </p> <p> <br/> </p> <p> <span> Books fall behind. </span> </p> <p> <br/> </p> <p> <span> Financial reports become unreliable. </span> </p> <p> <br/> </p> <p> <span> Cash flow gets harder to predict. </span> </p> <p> <br/> </p> <p> <span> Important decisions are made without clear financial data. </span> </p> <p> <br/> </p> <p> <span> The result is unnecessary stress for business owners who already have enough on their plates. </span> </p> <p> <br/> </p> <p> <span> I started BetterMint to change that. </span> </p> <p> <br/> </p> <p> <span> My goal isn't simply to provide accounting services. It's to help business owners gain confidence in their numbers so they can focus on growing their companies. Whether it's cleaning up financial records, improving reporting processes, or providing strategic financial guidance, I believe every business deserves accurate information and a trusted advisor. </span> </p> <p> <br/> </p> <p> <span> As I launch this new chapter, I'm grateful for every client, referral, and supporter who has helped make BetterMint possible. </span> </p> <p> <br/> </p> <p> <span> This blog will be a place where I share practical financial insights, accounting tips, business lessons, and honest experiences from building a company from the ground up. </span> </p> <p> <br/> </p> <p> <span> If you're a business owner looking for a financial partner who understands both the numbers and the challenges of entrepreneurship, I'd love to connect. </span> </p> <p> <br/> </p> <p> <span> Thank you for being part of the journey. </span> </p> <p> <br/> </p> <p> <span> — Mary Anna Coles <br/> Founder, BetterMint </span> </p> </div> Wed, 03 Jun 2026 12:06:58 GMT https://www.morebettermint.com/why-i-started-bettermint thumbnail main image